Apply for MAGIX
Updates

Activities

How the consortium builds, validates and promotes the programme — from participatory design to a Europe-wide campaign.

Building the Framework

Each phase is a completed activity behind a robust, standards-aligned result.

BenchmarkingJul 2025

Systematic analysis of 70+ European and international programmes.

Outcome: Defined the initial competence baseline and identified structural, thematic and pedagogical gaps to be addressed in the AI4Gov-X framework.

Literature ReviewJul 2025

Structured review of academic research and institutional policy frameworks.

Outcome: Validated benchmarking findings and reinforced the need for a structured, progression-based and governance-oriented competence framework.

Competence Expansion & EU AlignmentSep–Oct 2025

Large-scale extraction from ESCO (13,940 entries), semantic filtering and AI-assisted similarity analysis, clustering and network visualisation, and alignment with European Qualifications Framework (EQF) autonomy levels.

Outcome: Established the structural backbone of the AI4Gov-X Competence Framework.

Participatory ValidationOct 2025

Two co-creation workshops (Krems & Brussels) and 11 semi-structured interviews with AI4Gov alumni and public-sector professionals, with structured feedback collection, clustering and validation exercises.

Outcome: Strengthened the relevance, usability and internal coherence of the framework.

Expert Validation & ConsolidationDec 2025

Review by 6 domain experts (2 per competence domain) in structured validation sessions focused on coherence, completeness and balance.

Outcome: Finalised a coherent, operational and standards-aligned competence framework ready for programme design.

Consortium meetings also use collaborative tools — a shared Miro board and a working Google Doc — to gather feedback on the course catalogue.

Central Communication

A coordinated launch campaign, led by POLI.design.

  • Paid social-media advertising — targeted campaigns on LinkedIn and other platforms, reaching civil servants, policymakers and digital professionals across Europe.
  • Substack community newsletter — regular articles with programme updates, AI-governance insights and enrolment calls to action.
  • Press release — an official launch announcement distributed to European and national media.
  • Central social-media posting — consistent content across LinkedIn, Instagram, X, Facebook and TikTok.
  • Website updates — continuous updates with programme information, pre-registration links and partner news.
  • Internal partner newsletter — keeping consortium partners informed and aligned throughout the campaign.

Five Areas of Engagement

How each partner amplifies the campaign locally.

1

Event

Organise at least one local event in your country.

2

Media

Reach out to at least one or two journalists or outlets relevant to your audience.

3

Website

Publish a dedicated article or announcement on your homepage.

4

Social Media

Post regularly throughout the campaign — minimum once per week.

5

Email / Newsletter

Send dedicated communications to your database.

Shared Toolkit

Provided to every partner.

Key messages

A set of key messages prepared by POLI.design.

MAGIX website

The main information hub, shareable through personalised UTM links.

Visual assets

A repository of brochures and visual assets, including the EU co-funded badge.

Branded templates

Branded Canva templates and social-media post templates for LinkedIn, Instagram, X and Facebook, organised by persona.

See it in action

Explore the events that bring the consortium together, or browse the resources.